eCommerce Website Development, Performance Marketing & Automation Tool Development
Carnage is a bold activewear brand based in Sri Lanka, built for movement and made to perform.
We partnered with Carnage to bring their digital presence to life — starting with a sleek, high-converting e-commerce store tailored for growth. Beyond the storefront, we ran performance marketing campaigns across Meta and Google that delivered real, trackable results.
To support their scale, we also developed internal tools to automate daily operations — from order handling to campaign reporting — giving their team more time to focus on what matters: the brand.
To fuel Carnage's growth, we engineered a full-funnel performance marketing strategy across Meta and Google Ads — built from the ground up for scalability, precision, and conversion.
We began by implementing a robust tracking framework, including Meta Pixel, Google Tag Manager, and third-party analytics tools to gain deep visibility into user behavior across the funnel. This allowed us to not only track standard events like view content, add to cart, and purchases — but to also segment users based on behavioral signals, drop-off points, and intent scores.
Using advanced analytics and event tagging, we conducted deep audience research to define and validate buyer personas, and used this to build high-performing audience cohorts — from interest-based explorers and retargeted warm leads, to loyalty-driven repeat buyers.
With these insights, we crafted cohort-specific creative strategies. Each campaign phase was built with tailored messaging — from brand awareness videos and lifestyle carousels to offer-based retargeting ads — ensuring each audience received content relevant to their intent.
Campaigns were structured in phases:
• Top-of-funnel (TOF): Broad reach and engagement with strong hooks to introduce the brand and its activewear ethos.
• Middle-of-funnel (MOF): Retargeting high-intent users with social proof, reviews, and product highlights.
• Bottom-of-funnel (BOF): Offer-led campaigns to drive conversions and upsells.
But we didn't stop online.
To bridge the gap between digital campaigns and in-store activity, we implemented a real-time offline conversion tracking system. Using custom attribution models, first-party customer data, and point-of-sale integrations, we were able to accurately attribute offline sales to our paid campaigns — validating that our ad spend was driving both digital and physical conversions.
This holistic tracking allowed us to refine targeting, optimize creative, and scale what actually worked — not just what looked good in the dashboard.
The result? A performance engine that turned scrolls into clicks, clicks into conversions, and offline purchases into measurable marketing ROI.