Main traffic sources for an eCommerce website

When it comes to driving traffic to your eCommerce site, there are many different ways you can go about it. You might have heard of some of these methods before, but did you know that some other less-known sources of traffic can be just as effective? In this post, we’re going to cover some of the most effective ways to drive traffic to your eCommerce store:


Pay-per-click (PPC) is a great way to drive traffic to your site. PPC can also be expensive, but it's worth it if you have the budget for it. If you're not sure how much PPC costs or how you should go about setting up an ad campaign, here are some tips:

  • Choose a keyword that's relevant to what people search for when they come across your website. For example, if someone searches for "best laptops," then maybe one of the keywords could be "laptops." This will help increase the chances of getting discovered by Google's algorithm and gaining more exposure in its search results pages.

  • Identify which specific ads do better than others; this will help determine which ones need improvement or removal altogether since they aren't performing well enough yet (or at all). You don't want to spend too much money on something whose performance hasn't improved since being launched yet!

Email marketing

Email marketing is a great way to generate traffic. It's also a great way to convert that traffic into customers, retain your existing customers and get feedback from them.

When you send emails out, you're giving people an opportunity for free content: something valuable that they can't get anywhere else online. This means that you're giving them information about your product or service in exchange for their email address (which is something Google loves).

Use the right bid amount. If you're not sure what bid amount to use, then it's best to start with a low one (such as $0.10) and gradually increase it until you find an optimal range for your ads. You'll know that this is happening when you start seeing more impressions on your adverts than clicks or conversionsSo, when you're sending out emails, make sure that they're actually useful. Don't just send out promotional messages; provide real value to your customers by giving them something useful..

Social media marketing

Social media marketing is one of the most effective ways to reach a large audience. It’s also an excellent way to increase brand awareness, customer loyalty and sales.

Social media can be used as a traffic source by:

  • Finding new customers – You can use social media to find out about new people who are interested in your products or services. You could also use it as a referral channel for existing customers so they will share their positive experience with other people in their network (a process called word-of-mouth).

  • Increasing brand awareness – If you have an established brand name then it’s important that you make sure everyone knows about it through social media posts featuring your products/services/content (for example: “We just launched our latest book on eCommerce marketing strategies! You can check it out here…”). This will help build trust among potential buyers who may not know much about what makes up your business yet but still want something similar enough so they know where else they should go next time around instead of wasting money again like last time [insert negative situation here] happened didn't get any results from those expensive ads (which costed thousands per year).

Social media can also help you attract new customers and improve your brand reputation.

It takes time and effort to successfully grow your business through social media. You need to be consistent, creative and have a clear plan of action before you start posting anything on your company’s pages. By doing this, you can expect better results in terms of traffic, leads and sales.

Search engine optimization

Search engine optimization (SEO) is the process of improving your website’s ranking in search results. It’s a long-term strategy that takes time and effort to implement, but once you have it set up properly, it can help your business grow by attracting more customers.

SEO isn't a quick fix for any problem on your site; it's more of an investment in how people find you online. The goal with SEO is to get as many visitors as possible before they leave—and those who stay will buy from you!

There are many factors that go into SEO, but there are a few key ones you should know about. We’ll talk about those in this guide.

The first thing to know about SEO is that it’s all about the search engine. Google, Bing, and other popular search engines have algorithms that help them determine where your site should appear in their search results. These algorithms take into account things like how often people click on your website when they see it in the rankings and how much traffic your site generates overallThe problem with this type of traffic is that it's hard to control where it comes from. If you're using a lot of affiliate links in your content, it can be difficult to predict which ones will send the most traffic—and you're not always guaranteed to get any revenue..

Referral traffic

Referral traffic is generated by users clicking on links in other sites. This can be a good source of traffic, but it's difficult to control because there are so many possibilities for referral traffic:

  • You might have an affiliate link on one of your own pages that sends people to another site (like an eCommerce store) or an external website such as Google.

  • Users may also click on links in social media like Facebook and Twitter, or search engine results related to the keywords you've used in your content.

PPC, email marketing, social media marketing, and referral traffic are some of the most effective ways to drive traffic to your eCommerce site.

PPC, email marketing and social media marketing are three of the most effective ways to drive traffic to your eCommerce website.

PPC stands for pay-per-click or cost per click. You pay when someone clicks on your ad and makes a purchase from you. It’s also called “search engine marketing” because it uses search engines as search engines (i.e., Google).

Email marketing is when you send emails directly to customers who have signed up for your list through an opt-in form or another way like buying something from your store or signing up for some other service related to what they are looking at on their PC screen right now. Social media marketing involves posting content on platforms like Facebook or Twitter that helps the audience see how valuable it would be if they bought something from your site instead of going somewhere else where there might not actually be any value added after all!


We hope this article has helped you to better understand some of the most widely used traffic sources today. We also want to make it clear that there are other methods of driving traffic to your eCommerce site as well that we did not cover. But these four sources are among the most popular and effective ones out there right now! If you’re looking for more information on how each one works, then feel free to contact us through our website or social media platforms